Why is alonzo herndon important




















DuBois -led Niagara Movement. In , Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University, who influenced his cultural and educational growth. Alonzo and Adrienne had a son, Norris. In Alonzo and Jessie Herndon built the Herndon Home which at the time was one of the largest mansions in Atlanta. Today the home is registered as a National Historic Place. Skip to content Alonzo Franklin Herndon.

Do you find this information helpful? A small donation would help us keep this accessible to all. His business was spectacularly successful, and he invested his earnings in real estate in Atlanta and in Florida. As his personal fortune grew, Herndon entered the field of insurance. In he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association.

In the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other black insurance companies at that time. The firm grew rapidly in the s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Herndon also sought to save other failing black enterprises. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in black businesses and save jobs for black men and women.

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