What does promoting on facebook do

A Facebook boosted post is just like a regular Facebook post. Except, you spend a little money to promote it to people who would not see your organic post. Even people who like your Page may see just a fraction of what you post. Here are some of the key benefits of boosting a Facebook post:. But it does differ from regular Facebook ads in a few key ways. As you can see, regular Facebook ads offer many more options. That said, if boosting a Facebook post supports your desired ad objectives, it is a fast and easy way to promote your business on Facebook and Instagram.

Just like any Facebook post, your boosted content can include text, an image or video, and a link. Additional features of Facebook boosted posts include a call-to-action button and the ability to track ad metrics for the post. The more you spend, the more people your ad will reach. As we explain in the detailed steps below, you can set your boosted post budget using a slider that shows you how many people you will reach for your chosen spend. The handy thing about the Facebook boost post feature is that you can use it to create a simple Facebook ad with just a few clicks.

Go to your Facebook Page. Check out our detailed instructions on how to set up a Facebook Business Page. You can use either the web interface or the Facebook app on your mobile device.

Scroll to the post you want to promote and click the blue Boost Post button below the post. Select the goal for your boosted post. Need some help? Choose what the call-to-action button in your Facebook ad will say. The options will vary based on the goal you selected in the previous step. Choose the audience for your boosted post.

The broad targeting categories include gender, location, and age. You can also use the detailed targeting options to narrow down your audience quite a bit. If you need help with your targeting strategy, check out our Facebook ad targeting tips.

Choose your duration and timing. This can be useful if you know when your audience is most likely to be online. Build Brand Awareness. Promote Your Local Business. Increase Online Sales. Promote Your App. Generate Leads. Monetize Your Content.

Retarget Existing Customers. Small Business. Large Business. Media and Publisher. Business Partner. Platforms and Products. Audience Network. Free Tools. Facebook Business Suite. Video Ads. Ads Manager. Facebook IQ Marketing Insights. Creative Guidance. Business News. Case Studies.

Creative Hub. Education and Resources. Online Learning Courses. Blueprint Certifications. Blueprint Programs. Ads Guide. Safety and Integrity. Business Equality. Social Good. Find a Business Partner. Create an Ad chevron-down chevron-down Create a Page. Create a Page. Create an Ad. Help Center. Your progress on this course. Introduction to Page Promotions. Get more Likes, comments and shares. Promote your Call-to-Action Button. Drive the Page action most important to you.

Encourage people nearby to visit your business's location. Get More Website Visitors. Create an ad to send people to your website. Ongoing Promotions. Continually promote your Page available after you've used the customized advertising plan. Request contact details from potential new customers. We recommended:. Do you want to generate leads and find new customers? We recommend:. Do you want to increase online sales? Get started Before you can run ads from your Facebook Page, there are a few things you need to do.

Create a Facebook Page. Have the right Page role. Choose your promotion type. Gather your creative optional. Add a payment method. Create a Page promotion, step by step Select the steps below to reveal more. On your Facebook business Page, select Promote.

Go to your Facebook business Page. On the bottom left, select the Promote button. Select the type of ad you want to run. In this case, we'll select Promote Your Page. Choose your ad creative. Create your audience. Define, name and save your audience. Review your payment method. Review your selections. Review all your choices and select Promote. We'll review your ad and let you know when it's approved.

Key takeaways Page promotions are a good choice for people who are new to Facebook advertising. Before you start, have a published business Page with a Page role that allows you to run ads.

Choose the type of ad based on your business goal. We'll choose images and text to get you started, but we recommend using creative that is eye-catching and features what's special about your business. Target your ad based on gender, age, location, interests and more. Set the budget and duration of your ad to whatever you want. Was this page helpful? Thanks for learning! More Courses. Facebook Pages. Instagram Profiles. Facebook Ads. Messenger Ads. Instagram Ads. Set Up a Facebook Page.

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