How many apple customers are there

Wearables, Home and Services With the launch of the Apple Watch in early , Apple entered the growing wearables market. The Apple Watch is now the most popular product in the wearables segment, with over 50 percent of the market share. In addition to this, the launch of AirPods in December marked Apple's entry into the market of true wireless stereo, steadily capturing a majority of the hearables market share.

The company has also entered the smart speakers market with the HomePods and is also working on augmented reality AR smart glasses running on rumored "rOS" with a first step in the AR market expected in The most important key figures provide you with a compact summary of the topic of "Apple" and take you straight to the corresponding statistics. In the following 7 chapters, you will quickly find the 45 most important statistics relating to "Apple".

Skip to main content. Single Accounts Corporate Solutions Universities. Published by Lionel Sujay Vailshery , Sep 10, Brand value of Apple. Mac Apple's revenue from Mac computers sales.

Interesting statistics In the following 7 chapters, you will quickly find the 45 most important statistics relating to "Apple". Statistics on the topic. Overview Most valuable technology brands worldwide in Apple's revenue worldwide Apple's revenue broken down by geographical region , by quarter. Earnings per common share diluted for Apple Inc. Jobs resigned from Apple in and the company saw a gradual decline over the s, as it struggled to compete with Microsoft on software and Windows manufacturers on hardware sales.

The success of the iPhone enabled Apple to launch new product categories, such as the iPad. Apple envisioned the tablet as a bridge between the smartphone and laptop, with the capabilities to be both. Download our premium app data report Get our comprehensive report with 67 charts and individual data points covering up to date revenue, user and benchmark data for the app industry. As iPhone revenues have stagnated, Apple has looked for new ways to generate revenue from the iPhone.

It launched Apple Watch in , as an accessory to the iPhone which tracks various health and fitness metrics. AirPods were next, which paved the way for wireless headphones to become mainstream.

It has also built out its subscription services to include music and video streaming, video games, fitness and cloud storage. The past few product launches have been smaller in scope, like the HomePod and AirPod, and Apple fans are clamouring for the next iPhone. During that period, Apple vastly increased its manufacturing volume through its partner Foxconn, which enabled global iPhone sales.

Apple has always been most successful in the US, its home country. While revenues have increased in all regions, Americas is responsible for 45 percent of all revenue generation and approximately 40 percent of that is from the United States alone. Services have also seen significant growth in the past five years.

In the past two years, Apple has launched four models of iPhone. These are: iPhone, Mini, Pro and Max. All come with different price points and are aimed at targeting as many consumers as possible.

Apple saw double-digit year-on-year iPhone growth from to , but revenue has stagnated since. More customers are also holding onto their phone for longer, with Apple providing software upgrades for longer than two years. Similar to revenue, iPhone sales saw enormous growth between Sales peaked at , with a steady decline of 14 percent from to This decline is mostly due to increased competition in China by Xiaomi and Huawei.

Note: Apple stopped reporting iPhone sales in Q4 All values afterwards are estimates. Sales of the iPhone have fallen each year since in China, from a high of Apple has not been able to break into other fast-growing countries, such as Brazil, India, Mexico or Pakistan, due to the cost of their recent devices.

After the iPhone, the iPad has been the second-largest driver bringing new users into the Apple ecosystem. Much of this is due to Apple running out of premium smartphone users in key markets like China and India.

Some people are convinced slowing user growth represents a warning sign for Apple. The concern is that Apple will once again look to milk existing users with higher-priced products and services in an effort to offset slowing hardware sales. Much of this fear is based on how lack of new user growth nearly killed Apple in the s. Instead of focusing on new user growth, Apple milked existing Mac users for as much money as possible.

The end result was a complicated product line that lacked focus and vision. Much has changed with Apple over the past 25 years. Apple had around 25 million users in the mids. Instead of focusing on bringing in new users, Apple took the easy route and simply kept selling to existing users. Today, Apple has 40 times the number of users and is bringing in 25 million new users roughly every six months.

The company is in a strong position to sell additional devices and services to these billion users without jeopardizing the long-term health of the ecosystem. In countries like India and Brazil, products like iPhones, iPads, and Macs may not be the best tools for bringing new users into the ecosystem.

Instead, lower-priced wearables may eventually open the doors to tens, if not hundreds, of millions of new Apple users in markets that up to now have been largely out of reach.

Such a mission plays a critical role when figuring out how best to judge Apple. The same principle applies to new user growth. Such motivation would have manifested itself in a less focused product line over time.

However, Apple does consider and think about how new products may fit within the existing product line. For example, Apple Watch was launched out of the gate as an iPhone accessory. A pair of smart glasses will likely be similarly positioned as an accessory out of the gate as well.